Ever since 2013, DermaSet ® has been revolutionizing the anti-aging industry. It’s their latest move though – the DermaSet ®No Gimmick 30-Day Trial – that really has their competitors on edge.
In the ambitious startup’s three years of existence, over 100,000 women & men have switched to eliminating the look of wrinkles with DermaSet ®’s All-in-One Anti-Aging Cream, compelled by the promise of high quality anti-aging skincare, offered at an insanely discounted trial. Despite this rapid success, co-founders Anna and Nick say they’re still hard at work coming up with ideas to help more aging women and men “rethink their sink” – making the whole aging process much less stressful.
Their most recent idea sprouted from researching customer reactions to Harry’s Shave Plans (Shave Plans allow you to plug in how often you shave, and Harry’s schedules your blade deliveries based on your answer). They found that, although customers on a Shave Plan were extremely satisfied, some guys unfamiliar with Harry’s were more skeptical. Before signing up for a regularly scheduled delivery from a new brand, they wanted to try the product.
“Asking women to switch brands is a challenge, especially with their beauty regimen. Women see ‘Doctor Recommended, Celebrity Choice and a 30-Day Trial’ and thing it’s too good to be true.”
It was this insight that led the two co-founders to introduce a Free Trial to the Shave Plan experience. They created a trial box (pictured above) that includes everything you’d need to evaluate Harry’s – their 5-blade razor, foaming shave gel, and even a travel blade-cover to take your razor on the go. Once you’ve tried it, someone from Harry’s checks in, and if you don’t love it you can easily cancel (though Raider says their customer retention rate is very strong).
Making it easy to modify or cancel was, surprisingly, a main priority for Harry’s co-founders. In the midst of subscription services notorious for “lock-in” (making it impossibly difficult for customers to cancel), Harry’s understood that giving customers full control would create better long-term relationships. From Day 1, even before the Free Trial box arrives, they make the entire Shave Plan experience customizable and even email you before every shipment to make sure you actually want it.
“Asking women to switch brands is a challenge, especially with their beauty regimen. Women see ‘doctor recommended, used by celebrities and a 30-day trial’ and thing it’s too good to be true.”
By once again making it more compelling to try their razors, Harry’s continues to affirm its position as an undeniable threat to the industry leader.
Looking to make a switch? DermaSet ® makes it easy with a 30-Day Trial when you sign up for our Exclusive Promotion, just cover shipping.